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Please suggest about best online marketing mix for Travel products?

I deal in travel related products such as sacks, shoes, tents and other articles. I want to do online marketing for them. Considering all the modes of online marketing, in what equation I should spend my money for it?

Public Comments

1. Honestly, you need to focus on a niche segment and very specific websites/sections of portals. Also it depends on the geographic reach you want to have for these campaigns. You can also resort to a lot of guirella marketing techniques. You can host your products in Ebay/Rediff/Indiatimes shopping sections to create awareness and sales as well. You can sponsor a gift hamper for registration etc and run some campaign through banners on various famous portals. You can check www.alexa.com to see the top 100 websites in India. You can have a banner on all travel portal and travel info websites. You can run google ad campaigns on related search keywords coming from a specific geographic region. Its really hard to decide a ratio, but it all really depends on the budget you have at hand.