Marketing Deals Online

Why do online salesman have better deals then on the lot?

I've been asking for some price quotes online from the dealership and i've noticed something. The prices seem WAY better then what they cost in person. For instance on edmunds this is what the total was WITH rebates : Customer Cash Adjusted True Market Value $27,145+tax From a online dealer the price is $26,999+tax And another have the Sale Price as: $ 25,042 + tax Also the rebates was - Online Discount: $ 3,948 Why are these rebates so good and why does it sound like such a good deal? I haven't even trying to bargain or anything that was the first quote, I'am very confused. PLEASE HELP!

Public Comments

1. Because people that are online have way more access to what pricing is as well as cost. I worked for a GM dealer as an internet manager for quite some time and went thru Autotrader training as well. Before anyone sent me any emails I already knew what I could do bottom line on each and every car on my lot. Internet Managers have a lot more flexibility than normal salespeople. With the way that the online market is changing car dealers have to be much more aggressive right out of the gate. That is really the reason....each dealer has their own set of "rules" pertaining to what they are willing to sell a car for. One place might be willing to sell you the car for 26,999 and only make 200.00 while the other dealer may be able to sell you the car at 25,042 and take a losing deal due to the fact they are eligible for factory incentives...or hold back. So just shop all your online sources and go with the best one. Good luck and if you have any questions feel free to email me at matchiowa@yahoo.com 3rd Generation in the car business...currently work for an automotive finance company...also help set up search engine optimization for car dealerships to build and online presence.
2. First off, there's the simple fact that it takes less staffing to advertise and sell on the internet. Less staffing = cheaper to the dealership = cheaper to the buyer. Also, those who do their searching on the internet have access to nearly unlimited deals and offers within a mouse click, and must be presented with the sweetest deals to lure them in. Take hotel rooms for example. Most hotels will offer special internet rates because it's how they stay competetive to a shopper who has all the "best deals" right in front of them. To a shopper who is running around from dealership to dealership, or from hotel to hotel, they are more likely to take a higher price, because they don't have the same ability to compare prices.